Learning how to construct a dental sales letter can be your most valuable tool when it comes to marketing and separating yourself from your competition.
But how do you construct a dental sales letter? What do you say, and how do you craft a compelling offer that prospects and clients will find hard to resist?
Well, a sales letter consists mainly of three parts.
1. An introduction of yourself and your company.
2. Reasons for why the reader would want to visit your clinic.
3. An intriguing and clear call to action to help your prospect make the buying decision.
I’ll be going over all of these three parts in the video, one by one, to help you make your sales letter as enticing as possible.
And also! I’ve thrown in a bonus if you watch it all the way to the end. Something that could be invaluable in your marketing efforts.
Welcome everyone, this is Vlad from the vladkostdentalmarketing.com
In this video, I’m going to go over the anatomy of and how to construct a dental sales letter.
Learning how to construct a dental sales letter is a tool you can’t pass up if you want to separate yourself from the competition in your market.
If you want to see double-digit returns on those direct mail campaigns, you have to use these letters.
Now, before I go into this. I want to give you a full disclosure. I only use these for highly targeted campaigns, so NO EDDM or anything else aside from a highly targeted campaign to your ideal patient in your area.
So, without further ado, let’s get into this.
First part here, you want to have a friendly, inviting picture of your face. Hire a professional photographer for this.
Second is your address. If you have multiple locations, make sure you put the appropriate address that’s closest to whoever you’re sending this to.
Here, you want to address the person by their first name. So no ‘resident’, no ‘neighbor’. It’s ‘Hi Vlad’ or ‘Hi Michael’ or ‘Dear Vlad’ or ‘Dear Michael’ or just ‘Michael’ or ‘Vlad’.
First paragraph is an introduction about yourself. The reason this works so much better than anything else, is because you’re treating people like people and not like prospects. So if you’re at a town hall and you were to introduce yourself and how you serve your community to a stranger, how would you do that?
That’s the mindset you want when writing the first paragraph.
Second paragraph is the reason that they would want to visit you. So this is how you separate yourself from your competition. If it’s your first letter, it could even be just an invitation to come to your practice.
Number three, this is where you want to sell them. Make sure this has two different parts.
First, you want to shed some light on their buying process. One of the biggest reasons people don’t engage in buying something even when they need it, is because of an unknown factor of what the buying process is like. Even if it’s not scary, it’s a psychological thing.
Something you could include would be: Who would be answering the phone? That’s a nice tip.
The second part, you want to include a call to action.
Now, you stayed to the end of this video so I want to offer you something.
I’m going to offer you a formatted letter that I have, that I used to create all my direct mail campaign. It’s all written out. All the content. All you have to do is fit it to your practice. You have to do two things:
First, send me a text message: 602 703 38 54. Again that’s 602 703 38 54. That’s my personal mobile number. Send me a text with your personal information so I know you’re a dentist and not my competition.
Number two, you have to promise you’re going to format this to your practice and your business and NOT send it word for word.
I hope you this helped learn how to construct a dental sales letter.
See you next time.