Welcome To My Library!

This is where I post business books I have read that I recommend you read as well.  Start with what is the most relevant book for you and go from there.

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10xruleThe 10x Rule is a book I reread regularly, whenever I need serious motivation.  Grant Cardone has been interviewed by Dr. Farran on Dental Town's podcast twice now and both times he's received criticism of being aggressive and not in touch with the dental community.  While I agree with both points, a wise man learns more from a fool than a fool from a wise man.  Not to call anyone a fool, my point is we can all learn from someone who came from poverty and currently owns a $500 million real estate portfolio and has written multiple best sellers.

My favorite parts of the book are where he talks about gauging goals and taking action to hit them as well as indicators that show you're taking the right action and setting the right goals.  This is definitely what I recommend you read first and I hope you get as much out of it as I do.

 

presuasionDr. Robert Cialdini was on of the greatest things to happen at ASU and one of the smartest minds in marketing today.  He retired before I could take any of his classes, but that didn't stop me from being a student of his.  Pre-Suasion is by far his best work yet, it combines principles from his previous books with new rigorous scientific research and offers examples that you can implement immediately.

My favorite part about this book is that it offers the best ways to overcome rebuttals... and that is to prevent them from ever coming up.  If you want to create a marketing philosophy, front office, and back office in a way that patients move through with ease and minimize objections, this book is a must.

I was a math whiz in high school and Mr. Faulkner was one of my favorite teachers.  Whenever we covered new material, he would say, "Do as much as you can, then do a little more."  That sticks with me to this day and whenever I encounter a problem I think of that.  Although that phrase is simple, it is synonymous The Stoicism philosophy.

Stoic declares that whatever the obstacles towards a specific goal become the way.  It's an ancient Greek school that taught virtue, is based on knowledge, teaches how the greatest human beings in history lived in congruence with divine Reason, and is indifferent to fortune, pleasure, and pain.

If you're still not convinced, remember the movie Gladiator based on Marcus Arelius?  He is one of the most famous stoic philosophers.

Drawing on her own powerful story as the daughter of a scientist who frequently noted her lack of “genius,” Duckworth, now a celebrated researcher and professor, describes her early eye-opening stints in teaching, business consulting, and neuroscience, which led to the hypothesis that what really drives success is not “genius” but a unique combination of passion and long-term perseverance.

In this book, Angela takes you through what it takes to find massive success and find genius in your passion.  You'll live vicariously through the eyes of new cadets at West Point, spelling bee champions, and peak performers such as Jamie Dimon, Bob Mankoff, and Pete Carroll.

Here are a few of my favorite points:

*Why any effort you make ultimately counts twice toward your goal
*How grit can be learned, regardless of I.Q. or circumstances
*How lifelong interest is triggered
*How much of optimal practice is suffering and how much ecstasy
*The magic of the Hard Thing Rule

 

This book should be a staple to every dental school in the United States for two reasons:

  1. Not knowing the business of dentistry leads dentists to some of the highest rates of substance abuse and suicide out of any career and I sincerely believe that would change if dentists were taught more business acumen before graduating.
  2. Dental schools are not going to reinvest in themselves to create business programs anytime soon.  This would be the easiest add on.

This book reads a lot like Michael Gerber's The E Myth and should be read by dentists regardless of how long you've owned your practice.

Lastly, Dr. Farran goes into great depths of business acumen and philosophy.  It's a staple for anyone with a passion for entrepreneurship.

A large part of my message to dentists is that you should start turning your marketing department into an content marketing agency and Epic Content Marketing is an instructional manual on how to do that.

Joe Pulizzi takes you through case studies, statistics, and actionable steps to show his readers why content marketing is so important, how to get started, and how to continue to grow.

Creating a content marketing agency will allow you to tell your story, cut through your competition, and cut the ties from the world of advertising service providers and can take your business through financial roller coasters.

The best part about this book is it breaks down strategies for every type of business from large corporations to small service providers.

One of the most common suggestions I make to dentists and their practice managers is that they need to create short videos on a weekly (or even daily) basis and I always get the same objection, "It's not for me".... or something along those lines.  After talking about it, we come to the conclusion that they don't feel comfortable in recording themselves and posting it on social media.

It's a perfectly normal feeling and it's just another small amount of adversity they need to overcome to succeed.

If it's not that, it's something in your life holding you back due to your lack of confidence.  And that's normal, everyone has something in their lives they don't have full confidence in.

The Confidence Gap take you through a step by step program and it allows you to break down the process of gaining confidence in whatever is important to you.  Dr. Russ Harris takes his readers through detailed stories and peer reviewed medical research on creating habits and overcoming fear that turn any mountain into an ant hill.

 

Malcolm Gladwell's retelling of David and Goliath in the preface alone is worth buying this book.  Maclcolm tells stories of underdogs overcoming massive adversity and beating their seemingly large competitors using non traditional strategies.

David and Goliath is always engaging, provocative, and inspiring.  Whether you're a startup practice or have an established one in a competitive area, this book is a great source of fuel for the creativity and energy you need to dominate your local market.

If you've never heard or read Malcolm Gladwell, his brand of storytelling is intoxicating with counter intuition and powerful narratives.

Based on my experience working with dentists, I think a lot of dentists secretly dream about being a successful speaker at CE events, expos, and events.  Talk Like Ted is the gold standard in teaching public speaking skills.

Carmine Gallo breaks down hundreds of the best talks into 9 principles: Unleash the master within, master storytelling, have a conversation, teach your audience something new, deliver jaw dropping moments, have a sense of humor (without telling jokes), stick to the 18 minute rule, use multi-sensory experiences, and stay in your lane.

I strongly urge anyone that wants to excel in public speaking or has a speaking event coming up to read this and use it as a guideline to structure your talk.

Peter Thiel has been a figure of controversy lately...  from promoting monopolies in this book to supporting a side of politics most people would associate the opposite with groups he's associated with.  Zero To One is about a business philosophy that encourages monopolies as a way to evolve with minimal barriers for the betterment of mankind.

The reason this book is so important is because every entrepreneur and business owner needs to think of the products and services they offer as monopolies.  How can you offer a value so high, you're irreplaceable?  Most people view dentists as somewhat of a commodity and the mindset of creating your dental practice into a monopoly is required if you want to surpass local competitors who are larger that can outspend you.