Driving calls to your dental practice is all about targeting the right patients and managing your returns.
The questions you should ask yourself are:
Who’s your perfect patient and how do I reach them?
What’s the lifetime value of your average patient?
How much is each call costing me from each source?
What are my conversions from each source?
This is a great place to start if you’re just starting advertising campaigns, but keep in mind you’re going to have a lot of refining along the way so don’t get discouraged.
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